Anytime touchdown bets are among the most popular markets in football, but they are often driven more by guesswork than data. PFF’s new First Touchdown Finder is designed to change that, using early-game efficiency, player usage and matchup context to identify the most actionable scoring opportunities each week.

The Seahawks tend to funnel targets to running backs and tight ends, giving Colby Parkinson a window to produce in this third iteration of Rams-Seahawks.

Patriots wide receiver Stefon Diggs thrives against man coverage, which the Broncos use at a top-10 rate in the NFL.

Ben Linsey provides data-driven, contextual betting notes for both sides of the ball for each conference championship game.

The First Touchdown Finder is built similarly to the PFF Player Props tool, allowing users to filter by game, position, price, and more, while highlighting team-level early-scoring edges and player-level opportunities. You can read more about how the tool works in our full First Touchdown Finder breakdown, then follow along below as we use it to identify some of the best first touchdown bets for championship weekend.

A contest between the Seattle Seahawks and Los Angeles Rams is one conference championship game that presents early betting value.

One long-shot angle worth targeting pairs Drake Maye’s downfield efficiency with Demario Douglas’ separation and explosive profile, making a bet like Maye over his passing yards alongside Douglas clearing a modest yardage threshold an intriguing upside play. On the other side, if New England’s pass game forces Houston into a negative script, Xavier Hutchinson’s expanded role without Nico Collins sets him up as the most likely Texans receiver to benefit from increased volume.

Drake Maye’s league-best deep passing efficiency lines up perfectly against a Texans defense that consistently invites shots downfield, while New England’s man-heavy, high-disruption defense attacks C.J. Stroud’s well-documented struggles versus pressure and man coverage — issues compounded by Houston’s injuries at wide receiver.

The Bills’ passing game faces a tough matchup against a Broncos defense that plays man coverage at one of the highest rates in the league and fields three above-average corners. Meanwhile,Matthew Stafford draws a Bears defense that ranks bottom-five in disruption, setting up an ideal spot for him to thrive from clean pockets.

The Rams' struggling coverage unit may not be able to contain surging Bears rookie Luther Burden III, whose average of 2.51 yards per route run ranks fifth among receivers with at least 100 routes run.

Wide receiver Nico Collins is still in concussion protocol, so look for rookie Jayden Higgins to take on an increased role in the Texans' offense.

With George Kittle sidelined, look for Jake Tonges to take on an important red-zone role.

Jaleel McLaughlin's 5.2 yards per carry since Week 11 ranks in the top 10 among qualifying backs, allowing him to surpass this line in six of his past seven games.

Ben Linsey provides data-driven, contextual betting notes for both sides of the ball for every divisional-round game.

Utilizing the new PFF Player Prop Tool, here are two projections to target ahead of the NFL playoffs' divisional round.

A contest between the San Francisco 49ers and Seattle Seahawks is among the divisional-round games that present early betting value.